Why should I be concerned about Internet privacy?
- Do you like online ads following you around from site to site?
- Can you discuss your health problems online without fear of losing insurance?
- Do you worry about publishing private information that could lead to stalking, surveillance, or identity theft?
- Does your work place monitor your Facebook or Twitter? Could you be fired over a post?
- Do you live in a country where you could be arrested or tortured based on what you post online?
- Did you know that third-parties collect information the government is not allowed to collect? The government has purchased this information too.
- Companies such as FinFisher are selling hacking software to countries and corporations to break into people’s computers and monitor them.
- Visit the EFF’s Panopticlick site to see what you are telling the world right now, before using the tools below.
60% of people polled by the WSJ.com were tremendously worried about the loss of online privacy.
The Internet appears to facilitate privacy and anonymity, but in recent years has been a battleground that pits advertisers on one side and users on the other. It has become increasingly difficult to maintain privacy on the Internet because money has gotten into the game. As online advertising has grown, companies have sprouted up, attempting to optimize Internet advertising performance by combining advertising with profiling. While individual users may not be known by name, they have become ghost profiles that are increasingly matched up with appropriate advertising. If you have found Internet ads following you from site to site, you have been profiled and are seeing the results. In this article, we will examine many methods to enhance our Internet privacy and perform operations anonymously.
One of the main goals of Internet privacy is to make that people have the ability to make informed decisions about how they act online. Users should be told ahead of time how their personal information is used and shared.
The Real Cost of Free Content
While many users assume that most content sites are free, there is a hidden price being paid, the users private information. Most online advertising companies are tracking web browsing activity across many websites in order to build profiles of users. They cross-reference and trade information to generate revenue and better target online advertising and promotions.
Internet Browser Cookies
In the past, users have been able to delete their Internet browsers’ cookies and thereby foiling efforts to track the user. Here are instructions for clearing the browser cache in Google Chrome, Microsoft Internet Explorer 9, and Mozilla Firefox.
Below is how to set browsers to not accept third-party cookies. These cookies are typically generated by tracking and advertising companies when you visit a website. Occasionally this technique will cause a website to malfunction, particularly if it uses a third-party to handle tasks like commenting.
To optimize third-party cookie privacy settings in Firefox do the following:
- Select Options… from the Tools menu
- Select Privacy tab
- Select Use custom settings for history
- Uncheck Accept third-party cookies
- Optionally select Keep until: I close Firefox – This will delete cookies after every browser session, which you may not want to happen.
To optimize third-party cookie privacy settings in Internet Explorer 9 do the following:
- Select Internet Options from the Tools menu
- Select Privacy tab
- Check Never allow websites to request your physical location under Location
- Select Advanced
- Check Override automatic cookie handling
- Check Block under Third-party Cookies
- Press OK
CCleaner is useful Windows utility to clear out unnecessary files including temporary files, and cookie files.
Identity Finder helps you remove personally identifiable information from your computer’s files. They have a free Windows and Mac version.
While this technique is still somewhat helpful, the advertisers have gotten smarter and utilize other tracking techniques. Consult our guides to Google Chrome, Microsoft Internet Explorer 9, and Mozilla Firefox for information.
Flash Cookies
Adobe Flash also generates cookies that have been used for tracking and are difficult to remove. Adobe has a special page that requires Flash, in which you can delete your Flash cookies. Also visit this Flash configuration page to prevent 3rd parties from storing Flash content on your PC. You can install a Flash blocker to prevent these cookies from being installed on your system. Flush for the Mac, removes Flash cookies.
Adjusting Google Privacy Settings
To clear Google’s “web history” which includes a log of all your searches, follow the instructions on this page.
To see and revoke access to your Google account by third-party sites, follow the instructions on this page.
Adjusting Facebook Privacy Settings
Our article on Facebook security covers how to adjust Facebook’s privacy settings. Keep in mind that privacy settings only prevent others from seeing your profile. Advertisers and Facebook still have access to your private profile.
Logging Off for Privacy
Intentionally logging off a site helps preserve your online privacy. If you were on Amazon, Facebook, or Google, we recommend you log off the site and not click away to a different site. This will help prevent ads from following you.
Anonymous Browsing
Most modern Internet browsers have options to perform anonymous browsing. You can utilize this function to help hide your identity. Here are instructions for anonymous browsing in Google Chrome, Microsoft Internet Explorer 9, and Mozilla Firefox.
Optional third party browser plug-ins are also available to help enhance Internet privacy.
- Adblock Plus is a plug in to block ads. Firefox – Chrome
- Better Privacy is a Firefox plug in to help increase privacy
- ChromeBlock is a plugin to help increase privacy. Chrome
- Cookie Monster is a Firefox plug-in to manage cookies
- Disconnect.me is a plugin to help increase privacy. Firefox - Chrome – Safari
- Do Not Track Plus is a Firefox plugin to help increase privacy.
- Ghostery is a free plug-in to view what trackers and advertisers a website uses. Available for most web browsers
- NoScript for Firefox prevents scripting from automatically running
- NotScripts for Chrome is similar to NoScript
- PrivacySuite is a plugin to help increase privacy. Firefox – Internet Explorer (Soon)
- TrackerBlock is a plugin to block trackers. Firefox - Internet Explorer
- Trackmenot is a Firefox plug in to prevent tracking. Chrome version
Opting Out of Online Ad Personalization – Do Not Track
Advertising companies that are members of the Network Advertising Initiative (NAI) and other self-regulatory efforts allow users to opt out of personalizing ads that are shown. Here are instructions for opting out of online ad personalization in Google Chrome, Microsoft Internet Explorer 9, and Mozilla Firefox.
If you are running Internet Explorer 9, you can install Tracking Protection Lists (TPL) that include lists of 3rd parties to prevent tracking. You can install multiple TPL’s, but an Allow rule takes precedent over a Block rule in another list.
The Network Advertising Initiative also has a page that allows you to opt out of online ad personalization from a variety of member advertising companies.
Other Opt-out pages:
- AOL
- Mastercard
- SelectOut – Optout of almost 200 trackers
- Self-Regulatory Program for Online Behavioral Advertising
- Yahoo
Using Linux for Internet Privacy
Linux can be utilized to enhance our Internet privacy. We can set up a bootable Linux USB key or CD, which allows us to start up our computer into a totally clean operating system, devoid of cookies and the like. Consult our article Creating a Bootable Linux USB Key or CD for more information.
Using a VPN for Internet Privacy
A VPN or Virtual Private Network allows you to tunnel your Internet traffic through a third party provider, making your traffic appear to come from a different location. While this option is more complex to implement, when combined with the suggestions listed above, a VPN connection forms a very powerful tool to protect your privacy. Consult our article How to Use Wireless Networks or WiFi Safely in Public for more information.
Anonymous Registration
It is annoying registering for forums and many content sites where your real information is not necessary. When asked for personal information, we suggest you enter bogus information if you wish to remain anonymous. Create an email address that is tied to this information and save this information as a profile within password management utilities.
Removing Yourself from Online Databases
There are several large databases that contain personal information that is culled from telephone books, court records, and other third parties. You can opt out of their data by visiting the following links.
Identity Theft Protection
If you are a Comcast subscriber, you are eligible for free Identity Guard. Consult your ISP to see if they have any free identity theft programs.
Opting out of TV data
Cable and satellite television networks have their own opt-out for anonymous-viewer information.
- DirectTV - Contact the company by phone, email, or mail to opt-out.
- TiVo
- Optimum.net
- Comcast
- AT&T
Turn off iPhone Diagnostic Log Sending
To turn off sending of diagnostics data and Carrier IQ to Apple do the following:
- Open Settings
- Select General
- Select About
- Select Diagnostics & Usage
- Click on Don’t Send
With some leg work, we can significantly improve the privacy of our online activities.
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